Make Safety Rewarding.

Scratchie - an app that rewards safety

Most safety processes in construction and mining are about punishments. Scratchie is about rewards.

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A safer, happier project. Really.

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Sweet nothing

Nothing needs to come out of the project budget to run the Scratchie system.
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Subcontractor magnet

Subbies will want to work on the sites where Scratchie is operating.
scratchie iphone app

Free app

Apple iOS and Android versions of the app can be downloaded free and used by all.
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Cleaner, safer site

Rewards for positive behaviour work wherever there are humans around.
More than just warm & fuzzy

Here are some metrics we're proud of:

28%

Improvement

in safety attitudes
2

Hours / Week

Time saved per week per supervisor
96

% of workers

Prefer working on Scratchie sites.
A happy site is a productive site

We said safe,
not skinny.

A smoothly-run project is easy to spot. The schedule is working, the banter is alive, things are tidy and the workers are productive. Safety is easier when workers are engaged. Scratchie contributes to creating those conditions on your site.
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Hutchinson Builders

Commercial Precinct gets huge safety boost

Large privately-held construction company J.Hutchinson piloted Scratchie on one of their data centre projects, and consequently safety, lead indicator data and morale shot up. Oh and the supervisors can't get enough of it.
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“Anything that improves safety, positively, we like.”

A leader in safety in the construction industry, Sydney-based Richard Crookes Constructions have used Scratchie on several of their projects, showing an improvement in safety attitudes of over 25%, and reducing the time required by their supervisors to chase up safety maintenance items (because they're already done – that's the power of positive incentives).

Explore Case Studies
$30

Average reward

On-the-spot rewards make for a workforce that asks what you want.

Let the rewards do the talking.

You can have all the positive posters you like. When workers get immediate rewards, that's when behaviour really changes.

Common Questions

How does Scratchie boost safety?

Scratchie promotes safety by rewarding safe behaviors, increasing worker engagement, and creating a positive safety culture. This leads to safer, more efficient workplaces.

Can Scratchie integrate with existing systems?

Absolutely! Scratchie is designed to complement your current safety systems, acting as a lubricant to improve their overall effectiveness. It bridges the gap between compliance and genuine safety engagement among workers.

Is Scratchie suitable for all projects?

Yes, Scratchie is adaptable to a wide range of project sizes and types, from smaller-scale projects to billion-dollar metro developments. Any project seeking to improve safety attitudes and create a positive safety culture can benefit from Scratchie.

What's the ROI for Scratchie?

Scratchie delivers tangible returns through improved safety attitudes, cleaner and safer sites, increased productivity, and time saved for supervisors. The positive impact on overall site performance makes Scratchie a valuable investment for construction and mining projects.
stoked builders scratchie
$30
Average reward
On-the-spot rewards make for a workforce that asks what you want.

Let the rewards do the talking.

You can have all the positive posters you like. When workers get immediate rewards, that's when behaviour really changes.

Current Workplace Challenges

Retail experiences 60% average turnover, reaching 75.8% for hourly positions. eduMe The sector employs 31 million workers McKinsey & Company but 72% who left in recent years abandoned retail entirely. McKinsey & Company Employment only returned to pre-pandemic levels in September 2023 while 44% of frontline workers consider leaving within months. McKinsey & CompanyReward Gateway

Employee Recognition and Engagement Needs

Workers seek recognition for customer service excellence, sales achievements, and inventory management contributions. Visual merchandising efforts and teamwork during high-traffic periods require acknowledgment. Career development, competitive compensation, and inspiring leadership rank as top retention factors. McKinsey & Company

Safety Concerns

Customer confrontations and security incidents create risk environments. Heavy lifting and repetitive motions cause physical injuries while holiday stress drives overwork. COVID enforcement conflicts and increased security concerns add mental health impacts requiring targeted support.

Instant Recognition Benefits

Real-time sales performance acknowledgment and customer service rewards drive results. Loss prevention contributions and seasonal performance competitions engage teams. Product knowledge mastery recognition supports skill development while proven strategies show significant engagement improvements.

Industry Size and Workforce

  • 31 million workers (20% of US workforce) McKinsey & Company
  • Largest employment sector
  • 4.3% monthly separation rate DailyPay
  • Highly diverse workforce
  • Significant seasonal employment

Unique Operational Challenges

Seasonal workforce fluctuations require flexible recognition systems. Multi-format retail from department stores to specialty shops needs customized approaches. Shift-based operations and customer-facing constraints shape delivery methods while loss prevention integration adds complexity.

AU Context

The retail sector represents Australia's second-largest employer, facing extraordinary challenges with 60% annual employee turnover and 63% of managers considering leaving their positions. Manual handling injuries from lifting stock and rearranging displays lead workplace safety concerns, followed by slips, trips, and falls in busy retail environments. The industry's predominantly young, part-time workforce requires constant training and engagement, while dealing with difficult customers adds psychological stress that drives high turnover. Post-COVID changes have intensified these challenges, with staff managing new health protocols while adapting to omnichannel retail operations and increased customer service pressures. Scratchie transforms retail workplace culture by making safety compliance and customer service excellence immediately rewarding. The platform recognises staff for maintaining clean, hazard-free sales floors, properly handling heavy merchandise, and successfully de-escalating tense customer situations. Through gamified challenges that balance sales achievements with safety priorities, Scratchie helps retail teams stay engaged during peak periods like holidays and sales events. The instant feedback system is particularly effective for the industry's young workforce, who respond well to digital recognition and peer acknowledgment. By creating positive reinforcement for both safety behaviours and exceptional service, Scratchie helps retailers reduce costly turnover while building teams that are both productive and safety-conscious.

AU Context Safety

The retail sector employs 31 million Americans (20% of workforce) with 60% average turnover, reaching 75.8% for hourly positions, where 72% who leave abandon retail entirely. Safety concerns include customer confrontations, security incidents, heavy lifting injuries, and holiday season stress, with COVID adding enforcement conflicts and mental health impacts. The highly diverse workforce spans department stores to specialty shops with significant seasonal fluctuations and 4.3% monthly separation rates. Workers seek recognition for sales achievements, customer service excellence, inventory management, and visual merchandising efforts during high-traffic periods. Scratchie's platform provides real-time sales performance acknowledgment and customer service rewards that directly impact the bottom line. Retail workers receive instant recognition for loss prevention contributions, product knowledge mastery, and handling security situations professionally. The system accommodates seasonal workforce surges with rapid onboarding and engagement features, while multi-format customization serves various retail environments. Through seasonal performance competitions, team challenges for department goals, and safety compliance badges for proper lifting techniques, Scratchie helps retain the 44% of frontline workers considering leaving by demonstrating their value beyond transaction processing.

Scratchie Rewards

Instant recognition that actually works

The Need: Your team does great work every day, but most of it goes unnoticed. Traditional recognition programs are slow, complicated, or forgotten entirely.

The Solution: Scratchie Rewards lets supervisors recognise good work instantly with digital scratch cards. Spot something positive, scan a QR code, and your team member gets an instant reward on their phone. It takes 30 seconds and creates a moment of genuine appreciation.

The Outcome: Teams that feel valued work harder, stay longer, and care more about quality. It's that simple.

Convo Card

Instant recognition that actually works

The Need: Your frontline workers see problems and opportunities every day, but most never speak up. Traditional reporting is a hassle, and nobody wants to be seen as a complainer.

The Solution: Convo Cards make it easy and rewarding to share observations. Workers can quickly report hazards, suggest improvements, or start important conversations—right from their phone. Add photos, voice notes, or just a quick message. Every contribution earns recognition.

The Outcome: Problems get fixed before they become incidents. Ideas flow from the people who know the work best. Your workplace gets safer and smarter, one conversation at a time.

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