About us
A new system is in play
Scratchie was started by two veterans of the construction industry, James Kell and Garry Mansfield.

Garry Mansfield and James KellCo-founders, Scratchie
Our story
From scratch-cards to Scratchie
A simple idea that worked on site, then waited ten years for the right tools.
2010
The pair worked with project teams to pilot Scratchie's predecessor: printed scratch-cards that rewarded safe behaviour on the fitout of Australia's first Apple Store.
The years between
Kell left the construction industry. Mansfield doubled down on safety, working as safety manager for one of Australia’s largest privately owned construction companies. The two stayed in touch.
Ten years later
Over a coffee, Kell asked Mansfield what had progressed since that successful pilot. When the answer was “nothing”, the idea for Scratchie was born.
Our difference
What makes Scratchie different?

Instant recognition, instant impact
A quick “thanks” is great. A cash prize in your pocket? Even better. Scratchie rewards positive actions the moment they happen: fast, fair and fuss-free.
No extra costs, just extra motivation
Scratchie taps into what's already there, so there's no extra spend, just extra motivation.
Where people want to work
Workplaces with Scratchie are the ones people want to be at. More motivation, more fun, more winning.
Free and easy
The app is free to download on iOS and Android, so teams can get started straight away.
Making work a winning place for everyone
Say g'day
Come and find us
Book a demo, give us a call, send an email or come and say hello. Whatever suits you.
- Call us
- 0410 133 600
- hello@scratchie.com
- Visit
- 285A Crown Street, Surry Hills NSW 2010
Ready to make work a win?
See Scratchie on your own sites in a 30-minute demo, or grab the free app and try it with your team today.