Industries

Scratchie for Electric Vehicle Charging

Instant recognition and easy speak-up for frontline teams: reward the safe, positive work you want to see more of.

The electric vehicle charging challenge

The electric vehicle charging sector represents Australia's newest infrastructure challenge, requiring specialised electrical expertise while managing high-voltage safety risks in public spaces. Installation teams face electrical hazards from systems far exceeding traditional automotive voltages, working at heights for mounting equipment, and traffic management risks when installing roadside chargers. The rapidly expanding industry struggles to find qualified electricians with EV-specific training, while new technical specifications (SA TS 5396:2024 and SA TS 5397:2024) add complexity to compliance requirements. Workers constantly move between installation sites, from urban shopping centres to remote highway locations, each presenting unique safety challenges. Scratchie's recognition platform addresses the EV charging sector's need to build safety culture in a nascent industry by rewarding excellence from the ground up. The system acknowledges installers who exceed compliance standards, implement creative solutions for challenging installations, and prioritise public safety in high-traffic areas. By gamifying the mastery of evolving technical standards and celebrating quality workmanship, Scratchie helps establish industry best practices. The platform's team collaboration features support effective coordination on complex projects requiring multiple trades. Real-time recognition for safety innovations—crucial in an industry still developing standard procedures—encourages workers to share solutions that benefit the entire sector. This forward-thinking approach helps EV charging companies attract skilled electricians from traditional trades by demonstrating commitment to safety excellence and professional development, building the workforce essential for Australia's electric vehicle future while ensuring public safety at every charging point.

Why it matters

Safety and retention

The US electric vehicle charging infrastructure sector is experiencing explosive growth, with approximately 204,000 public and workplace chargers deployed by the end of 2024 and over 40,000 new chargers added in 2024 alone—more than any previous year. This rapidly expanding industry requires a well-qualified, highly-skilled, and certified workforce for installation, maintenance, and operations, with federal requirements mandating specific training and certification standards. The sector faces unique challenges as it scales from a $5.09 billion market in 2024 to a projected $24.07 billion by 2030, requiring workers skilled in high-voltage electrical systems, network connectivity, customer service, and emerging smart grid technologies. Installation teams must navigate complex scenarios from retrofitting existing parking structures to integrating charging infrastructure into new construction, all while maintaining absolute safety standards when working with systems that can deliver up to 500 kW of power. EV charging infrastructure companies can build industry-leading safety cultures by implementing instant rewards that recognize the specialized skills and vigilance required in this emerging field. Electricians properly isolating high-voltage systems, technicians identifying potential arc flash hazards, installation crews maintaining pristine cable management, and service teams ensuring proper grounding and bonding all deserve immediate recognition for protecting themselves and future users. The distributed nature of charging networks—spanning highway corridors, urban centers, and residential areas—makes mobile-enabled safety rewards particularly valuable for reaching dispersed workforces. By gamifying safety metrics specific to electrical work, such as proper testing procedures, adherence to NFPA 70E standards, and thorough documentation practices, companies can establish safety excellence as a defining characteristic of this new industry, building workforce pride while preventing the electrical incidents that could undermine public confidence in EV infrastructure.

The products

How Scratchie helps

Scratchie Rewards

Instant recognition that actually works

The Need: Your team does great work every day, but most of it goes unnoticed. Traditional recognition programs are slow, complicated, or forgotten entirely.

The Solution: Scratchie Rewards lets supervisors recognise good work instantly with digital scratch cards. Spot something positive, scan a QR code, and your team member gets an instant reward on their phone. It takes 30 seconds and creates a moment of genuine appreciation.

The Outcome: Teams that feel valued work harder, stay longer, and care more about quality. It's that simple.

Convo Card

Instant recognition that actually works

The Need: Your frontline workers see problems and opportunities every day, but most never speak up. Traditional reporting is a hassle, and nobody wants to be seen as a complainer.

The Solution: Convo Cards make it easy and rewarding to share observations. Workers can quickly report hazards, suggest improvements, or start important conversations—right from their phone. Add photos, voice notes, or just a quick message. Every contribution earns recognition.

The Outcome: Problems get fixed before they become incidents. Ideas flow from the people who know the work best. Your workplace gets safer and smarter, one conversation at a time.

Ready to make work a win?

See Scratchie on your own sites in a 30-minute demo, or grab the free app and try it with your team today.

Book a demo Get the app